Business is Booming - Blog

Channel Strategy 101: Should You Start DTC, Amazon, or Retail?

Choose the right sales channel for your beauty brand. Get our 5-Factor FIT Matrix, real margin math, and proven sequencing strategies. 90-day runway guide. ...more

E Commerce ,Strategic Planning Health & Beauty &Go-To-Market Series

July 02, 2025•5 min read

Are You Really Ready to Launch? A Pre-Market Diagnostic

Most beauty & wellness brands launch too soon. Use this 5-pillar diagnostic to test if your product—and your team—are actually ready to scale. ...more

E Commerce ,Strategic Planning Health & Beauty &Go-To-Market Series

June 26, 2025•7 min read

How to Build Demand Before You Have Inventory

Turn your 6-month production window into $100K+ pre-sales. Learn the FOMO Flywheel system that generated $180K for beauty brands before inventory arrived. ...more

E Commerce ,Strategic Planning Health & Beauty &Go-To-Market Series

June 17, 2025•7 min read

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